I've been fortunate to work on a number of amazing projects that help connect New Yorkers to their city. Here are some of my favorites.
Brooklyn Public Library Website Relaunch
Despite a modern array of offerings to patrons, BPL had not updated its website in more than 10 years. It was not responsive, there was no information hierarchy, and the content had become organized by internal department. I managed a complete redesign and rewrite, unifying the writing style and content to help patrons discover more of what the library has to offer, and to convey the breadth of services and resources available to all Brooklynites.
Where the Wild Things Are Library Card
Working with youth and family services at the library, we secured the rights to the art from the classic Maurice Sendak book to create a dedicated children's library card. A promotional campaign, including child-sized Max cardboard cutouts at select branches, made the new card wildly successful. (They're available to adults, too - just ask!)
Check Out BKLYN
Brooklyn Public Library hosts dozens of television and film shoots across its 60 branches each year, in addition to welcoming elected officials and renowned authors of all genres. To capitalize on all of these special guests, I began collecting their portraits, highlighting their favorite books. The collection encourages Brooklynites to check out a book, and also to check out their local library.
Behind the Signs - a Look at the DOT Sign Shop
There are more than two million street signs in New York City. Ever wonder where they come from? Many are made by the New York City Department of Transportation's in-house sign shop based in Maspeth, Queens. This crew of 22 employees fabricate 9,000-12,000 signs a month, ranging from large highway signs down to Alternate Side Parking signs. I worked with a video team to produce this video (one of many during my time at DOT) to highlight how the agency keeps the city moving every day.
The Daily Pothole
At the end of 2010, a snowstorm hit New York City, burying streets and frustrating residents citywide. In the midst of a bad public relations situation and with roadways in poor condition, the External Affairs department at NYC DOT needed to communicate the extraordinary work road crews were doing to make repairs. Rather than bury stats on an already overwhelming agency website, our team launched a Tumblr dedicated to pothole repair. Named after the Excel attachment in the agency's daily email pothole report, The Daily Pothole made road repair enjoyable, and effectively conveyed the hard work being done to combat winter weather wear and tear, (For example, did you know that the city can fill more than 4,000 potholes in a single day?)
Press Coverage: Tumblr's Storyboard
Citi Bike Station Planning Community Feedback Website
Citi Bike launched in New York City in 2013, and planning for the system was comprehensive. Knowing that in-person Community Board meetings are not comprehensive enough on their own to solicit community input, I oversaw the development and launch of an online station suggestion website. The site asked New Yorkers to suggest a bike share station location, as well as why the locations were well-suited. The portal received more than 10,000 individual site suggestions and 60,000 supporting "clicks," and got New Yorkers thinking critically about how the system would be successfully integrated into the city's existing transportation infrastructure.
Press Coverage: New York Magazine's Daily Intel
Clinton Hill Blog
When I moved to Clinton Hill, Brooklyn, in 2004, blogging was in its infancy. Frustrated at the lack of a way to learn about current events in the neighborhood, I started what was one of New York City's first hyperlocal blogs. Posting almost daily between 2006 and 2010, I highlighted new businesses, neighborhood mysteries, and my observations on a changing neighborhood. 
Photographing the New Willis Avenue Bridge
My love for photography was certainly sated working at the Department of Transportation. In 2010, I was able to ride on a Coast Guard boat, documenting the final leg of the journey of the new Willis Avenue Bridge, a movable bridge connecting Manhattan and the Bronx. The completed bridge, which was floated along the Hudson, East, and Harlem Rivers, stopped New Yorkers in their tracks on its journey.
Press Coverage: New York Times 
Safe Rides Home
DWI crashes are all too common in NYC, despite access to public transit and taxis. Though before New Yorkers could hail a car with their smartphones, getting home after a night out wasn't always easy. Working with an event consultant, I launched a Safe Rides Home program, sponsored by Ciroc and promoted by Sean "Diddy" Combs. Street teams distributed pre-paid credit cards (restricted for transportation purchases only) in Times Square on New Years Eve.